Loyola University Maryland
An Opportunity to Unite.
A Strong Launch
Engaging a University of over 4,000 undergraduates can be challenging. We knew that a strong launch would be crucial to the success of the campaign. While brainstorming we decided that an on campus “influencer” would be perfect for the role. Father Tim Brown is not only a Jesuit on Loyola’s Campus but also the Associate Professor of Law and Social Responsibility. He’s looked up to by many students, alumni, and faculty.
Part of the launch would be a well crafted brand behind the campaign that matches Loyola’s usual graphic design styling, color palette, and feel. Working with the Loyola MARCOMM office we were able to create a logo that presented the main theme “United“ as well as a set of social media posts, stories, and slides.
The Loyola Marcomm Team
Sharon Higgins Associate Vice President for Marketing and Communications
Michael Fleg Multimedia Producer
Amy Filardo Director, Marketing Operations
Brigid Hamilton Associate Director, Content Strategy